Augmented Reality

This is a proactive piece i did for Optus to help promote their 'Win Daniel Ricciardo's Helmet' campaign. The idea was to boost awareness and drive entries to the competition by creating an interactive experience that's accessible to a wide audience. I found the best way to achieve that was through an instagram filter where you could try on Dan's helmet yourself, it's a whole lot of fun and i'm really quite proud of how it turned out. Take a look below.

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